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Brand Registration on GeM

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Brand Registration on GeM

Sellers must register their brands on the GeM portal to participate in government procurement. Brands can be listed as registered trademarks, unregistered trademarks, or unbranded products. Sellers must first complete the mandatory GeM vendor assessment process to obtain OEM status before registering their brands on GeM. The GeM vendor assessment process is a comprehensive evaluation of a seller’s capabilities and qualifications to supply goods and services to the government. The process includes an assessment of the seller’s financial stability, technical capability, and past performance. Sellers who successfully complete the GeM vendor assessment process are awarded OEM status, which allows them to register their brands on the GeM portal and participate in government procurement.

The GeM portal is a government e-marketplace that provides a single platform for buyers and sellers of goods and services. The portal aims to promote transparency and efficiency in government procurement.

What is a Brand?

A brand is a name, symbol, or sign that identifies and distinguishes a product or service from others. A brand can be trademarked to protect it from being used illegally by others.


Listing of Brand on Gem

Once brands have been assessed by the Quality Control of India (QCI), they can list themselves on the Government e-Marketplace (GeM). This is important for brands to differentiate themselves from other vendors on the GeM portal, and is also required for them to secure government procurement through the portal. 

The GeM portal is a government initiative that aims to promote transparency and efficiency in government procurement. It provides a single platform for government buyers to source goods and services from a wide range of vendors. Listing on the GeM portal allows brands to reach a wider audience of potential customers, and also gives them access to a competitive bidding process. This can help brands to win government contracts and expand their business.

Benefits of brand listing for sellers on the GeM portal

  1. Sell to customers all over India
  2. Get paid on time
  3. Set prices based on market conditions
  4. Bid on government contracts
  5. Reach government entities and departments
  6. Get support if you’re from the North-east or J&K

Documents required for Brand listing on GeM

  1. Email ID of the applicant
  2. PAN number of business entity
  3. GSTIN along with billing address
  4. Bank account details of the entity
  5. Registration certificate of the business
  6. Aadhar and PAN detail of the applicant
  7. Income tax return (ITR) filing for the last 3 years
  8. CIN number is required (in the case of the company)

Fee for GeM Portal registration

Registration on the GeM portal is free of charge, however registered MSMEs must pay a security deposit and the cost of vendor assessment.

Caution money depositFees
Turnover less than ₹1cr INR 5,000/-
Turnover between ₹1cr to ₹10crINR 10,000/-
Turnover more than ₹10cr INR 25,000/-
GeM vendor assessment INR 11,200/-

Procedure for Brand listing on GeM portal

Creating account on the GeM portal

The seller’s first step is creating an account on the GeM portal. The Registration on GeM should be done by only the authorized person of the entity.
The seller can sign up on GeM using the Aadhar of a qualified person or director of a company.

Update organizations Profile

Applicants must provide all necessary documentation, including PAN details, address proof, and other required information, in addition to complete business details.

Vendor Assessment by QCI

Once the security deposit has been paid, applicants must apply for vendor assessment on GeM to obtain an OEM (original equipment manufacturer) certificate. All sellers and deemed OEMs must undergo vendor assessment, which is carried out by the Quality Council of India (QCI), in order to participate in public procurement.

Listing of Brand on the portal

After receiving the OEM certificate, applicants can list their brands in the relevant categories and services.


The GeM initiative provides a level playing field for micro, small, and medium-sized manufacturing and service businesses. MSMEs can take advantage of this by registering on the GeM portal and becoming eligible for government tenders, bidding, and purchase orders. The bidding process on GeM is transparent and unbiased, providing small businesses with an equal opportunity to compete.


GeM, which stands for Government eMarketplace, was launched by the Ministry of Commerce to include small businesses in government procurement and tenders.


L1 purchase allows direct procurement of goods and services worth Rs. 25,000 to 5,00,000 after comparing prices from at least 3 vendors on the Gem portal. This is done to ensure that the government gets the best possible price for its purchases.

Ans. According to the rules, anyone can sign up for the GeM portal.

Ans. To list your products on the GeM portal, sellers must first register themselves as original equipment manufacturers (OEMs) on the platform. Once they have been granted OEM status, they will be able to list their brands and products on GeM for public procurement.


Ans. Registration on the GeM portal is free. However, sellers are required to pay a security deposit based on their turnover. Additionally, sellers on GeM must pay for the cost of GeM vendor assessment.

Caution money deposit


Turnover less than ₹1cr 

INR 5,000/-

Turnover between ₹1cr to ₹10 cr

INR 10,000/-

Turnover more than ₹10cr 

INR 25,000/-

GeM vendor assessment

INR 11,200/-

Ans. OEM is an acronym for “Original Equipment Manufacturer.” OEM status is only granted to GeM sellers after they have been evaluated by the Quality Council of India.

Ans. Automobiles, KVIC, and ACASH are categorized as Q1 products, and only GeM vendors on the white list are permitted to participate in this category. Products on GeM are classified into four quadrants: Q1, Q2, Q3, and Q4. These classifications are made to guarantee the quality and liability of sellers.

Applicants are required to have a GSTIN for registering on the GeM portal.

Ans. H1 is the highest price offered by a technically qualified vendor during a reverse auction in which there are more than three qualified vendors.

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